. While it’s usually pretty easy to write an email subject line for a message you’re sending to a coworker or friend, email marketing subject lines can be a bit more challenging. After you have composed your subject line, test it with our free tool, The Subject Line Tester to see which would perform better. The first sentence in the body of your email is even more important than you may realize. Now let’s look at some examples and copy templates that you can start using today: 1. Related: 7 Proven Subject Lines That Generated $720k in Annual Revenue. When in doubt, make your subject line simple and straightforward. Now isn’t the time to build suspense or make readers guess what’s inside your email. 4.5 5. Here are some great examples of curiosity-inducing subject lines…. Because this is a long guide, we’ve broken it down into sections. They are widely used by famous brands. 4.7 7. Go ahead and choose one of the subject line examples above to modify and make your own. You can give subscribers an easier way to achieve their goals by offering a shortcut, or a useful resource that saves a lot of time and energy. But including your subscriber’s name is only one way to make your subject lines more personal. They may tell you that you need to upgrade or reinstall Skype, or that your order is being delivered or has been refused. Here are 20 email subject line hacks you can put into action right away. Content upgrades are one of the biggest breakthroughs that marketers all across the industry are raving about, and they result in huge subscriber increases. Everyone has a bit of vanity. For every email you compose, create different variations of the subject line and test which one works best. When you use contrast emails, now you’re shaking things up. Article originally published February 2018, updated June 2019. Signaling a specific audience directly is a perfect way to engage attention and spark the curiosity needed to open your email. However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real). Please report any issues to the technical support team. Now it’s your turn. 11 more email subject line templates you can steal. Write the subject line first. If you have a short email copy and only a few text, then you can venture out with longer CTA buttons or links. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. These aren’t necessarily the “best” ones to use—they’re just the most popular. Email subject lines do this too, but what they really have to do is to survive your subscribers’ culling process. Join 1,000,000+ who get more subscribers and customers with the power of OptinMonster. Subject lines that pose questions get people to think about their own life and how your topic relates to them, like in this Apple example that asks, “Got plans for tonight? Using words like spring, Valentine’s, or Christmas, for example, will definitely help you generate higher open rates. Analyze opens, clicks, bounces, and more; A/B test email subject lines to learn what works best; Track user behavior for better targeting Email marketing metrics play a vital role in determining the success of a campaign. Use images to grab attention. Analysis of over 360,000 phishing emails reveals some common themes in phoney emails sent to businesses. A number of them are free and easy to use, like CoSchedule’s Subject Line Tester. I have very low open rates with my emails and I want to make sure I’m understanding what I’m getting wrong. Know why; Good email subject lines have the … How you do that is up to you! 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